Last updated: 3 November 2026. All prices and limits below come from the official SE Ranking and Moz pricing pages, checked on that date.
You are choosing between two SEO platforms and want a straight answer. Here it is: Moz Pro is cheaper to start with, while SE Ranking gives you more projects, more daily keyword tracking and clearer agency tools for the money. Neither tool is the best for everyone, so the right pick depends on your budget, team size and the type of work you do.
Quick verdict
- Choose Moz Pro if you want the lowest entry price ($49/month), a well-known Domain Authority score and a simple setup for one website.
- Choose SE Ranking if you manage several sites or clients, need daily rank tracking, or want white-label reports (via the Agency Pack).
- Not sure? SE Ranking offers a 14-day free trial with no credit card, so you can test it at no risk.
This guide compares both tools on price, plan limits, rank tracking, keyword research, backlinks, site audits, AI visibility tracking, local SEO and reporting. It uses official figures only. We have not run hands-on tests for this article, so we do not make claims about data accuracy or support speed. Where something is not publicly confirmed, we say so.
SE Ranking vs Moz: quick comparison
| Feature | SE Ranking | Moz Pro |
|---|---|---|
| Starting price (monthly billing) | $129 (Core) | $49 (Starter) |
| Paid plans | Core, Growth, Enterprise (custom) | Starter, Standard, Medium, Large |
| Annual billing discount | 20%, billed upfront | 20% on the base plan |
| Free trial | 14 days, no credit card | Mentioned by Moz; length and card terms not confirmed on its pricing page |
| Free option | No free plan | Free Moz Community account (limited tools) |
| Projects / campaigns | 10 (Core), 30 (Growth) | 3 (Standard), 10 (Medium), 25 (Large) |
| Users included | 1 (Core), 3 (Growth) | 1 (Standard), 2 (Medium), 3 (Large) |
| Authority metric | Domain Trust, Page Trust | Domain Authority, Page Authority, Brand Authority |
| AI visibility tracking | 25 daily prompts, 5 AI engines | 150 to 600 tracked prompts, depending on plan |
| White-label reporting | Agency Pack add-on, $69/month | Branded reports on Medium and Large; full white-label not confirmed |
| Local SEO | Included, with limits | Moz Local is a separate product |
| Best for | Agencies, multi-site owners, daily tracking | Single-site owners and budget-conscious beginners |
What are SE Ranking and Moz Pro?
SE Ranking is an all-in-one SEO platform. It covers rank tracking, keyword and competitor research, backlink analysis, site audits, content tools, local marketing, reporting, an API and AI visibility tracking.
Moz Pro is Moz’s SEO suite. It includes Keyword Explorer, Rank Tracker, Site Crawl, Domain Overview, link research, the MozBar Premium browser extension, AI features and reporting. Moz is best known for creating Domain Authority. Moz Local, its listings product, is sold separately.
Pricing and plans compared
Price is where most buyers start, so here is every plan side by side.
| Plan | Monthly billing | Annual billing (per month) | Annual total |
|---|---|---|---|
| SE Ranking Core | $129 | $103.20 | $1,238.40 |
| SE Ranking Growth | $279 | $223.20 | $2,678.40 |
| SE Ranking Enterprise | Custom | Custom | Custom |
| Moz Pro Starter | $49 | Not confirmed | Not confirmed |
| Moz Pro Standard | $99 | $79 | $948 (Moz bills $950 in year one) |
| Moz Pro Medium | $179 | $143 | $1,716 (Moz bills $1,719 in year one) |
| Moz Pro Large | $299 | $239 | $2,868 |
Which SEO tool is cheaper?
Moz Pro is cheaper at every comparable price point. Moz Starter costs $49 a month against $129 for SE Ranking Core. On annual billing, Moz Standard ($948 a year) costs $290.40 less than SE Ranking Core ($1,238.40). At the top end, Moz Medium ($1,716) is $962.40 cheaper per year than SE Ranking Growth ($2,678.40).
Cheaper does not always mean better value, though. SE Ranking Core includes 10 projects, while Moz Standard includes 3 campaigns. Annual plans on both tools also save 20%, but SE Ranking bills the full year upfront. Moving from monthly to annual billing on SE Ranking Core saves $309.60 a year, and on Moz Standard it saves $240.
Extra seats and add-ons
The headline price is only the start. Like the CRM software many teams buy, SEO platforms charge extra for seats and add-ons.
| Extra | SE Ranking | Moz Pro |
|---|---|---|
| Extra user seat | From $16 | $49 per month per seat |
| Agency / white-label | Agency Pack, $69/month (annual billing only) | Not confirmed as a separate add-on |
| API | 25,000 credits (Core) or 100,000 (Growth) included; standalone API from $179/month; add-on $45/month annual or $29/month monthly | Not confirmed on the pricing page |
| Extra local locations | From $18.40 each (3 included) | Moz Local is sold separately |
| Extra content articles | From $39.20 | Not applicable |
Worked example (illustrative): a team of three on monthly billing. SE Ranking Growth is $279 and includes three seats. Moz Large is $299 and includes three users. Moz Standard plus two extra seats is $99 + (2 × $49) = $197, which is the cheapest route, but Standard only allows 3 campaigns and 300 keyword rankings a month.
Buying from the UK or India? The prices above are US dollars. Neither pricing page reviewed shows tax-inclusive local prices, so check the currency, VAT or GST and payment options at checkout.
Plan limits compared
| Limit | SE Ranking Core | SE Ranking Growth | Moz Standard | Moz Medium | Moz Large |
|---|---|---|---|---|---|
| Projects / campaigns | 10 | 30 | 3 | 10 | 25 |
| Users | 1 | 3 | 1 | 2 | 3 |
| Tracked keywords | 2,000 daily | 5,000 daily | 300 per month | 1,500 per month | 3,000 per month |
| Site audit pages | 250,000 per month | 2 million per month | 100,000 per week | 500,000 per week | 1.25 million per week |
| AI prompts | 25 per day | 25 per day | 150 | 300 | 600 |
| API credits | 25,000 per month | 100,000 per month | Not confirmed | Not confirmed | Not confirmed |
Read the units carefully. SE Ranking counts keywords tracked daily. Moz counts keyword rankings per month. A Moz “campaign” tracks your site plus three competitors, while SE Ranking uses its own “project” model. These numbers are not a like-for-like match, so use them to judge scale, not to work out an exact exchange rate.
For audits, Moz Standard allows more pages than SE Ranking Core, but SE Ranking Growth matches Moz Medium at about 2 million pages a month. SE Ranking also caps single projects at 250,000 pages (Core) and 1 million pages (Growth).
Features compared
1. Rank tracking
SE Ranking gives you more tracking capacity. Core tracks up to 2,000 keywords daily and Growth up to 5,000. It supports Google Top 100 tracking and Share of Voice. Search engines such as Bing, Yahoo and YouTube are listed in third-party descriptions, so confirm them in SE Ranking’s help centre before you rely on them.
Moz tracks a site or URL plus three competitors per campaign, across up to four search engines per keyword, and includes mobile rankings. Moz’s pricing page does not state how often rankings update. Third-party reviews describe weekly updates, so check Moz’s documentation before you buy if update speed matters to you.
Better for rank tracking: SE Ranking, on stated capacity. Independent accuracy proof does not exist for either tool.
2. Keyword research
SE Ranking states unlimited keyword, competitor and backlink research on Core and Growth. Moz uses monthly query limits instead, as the table shows.
| Moz Pro limit | Standard | Medium | Large |
|---|---|---|---|
| Keyword queries per month | 150 | 5,000 | 15,000 |
| Keywords per site query | 10,000 | 30,000 | 50,000 |
Moz Standard’s 150 keyword queries a month is tight for active research. If you research keywords every day, you will hit that limit quickly, and you would need Medium or higher. Keyword difficulty is a vendor-specific score on both tools, so a “40” in one is not a “40” in the other.
Better for keyword research: SE Ranking for heavy use, based on the limits above. Database size and accuracy are vendor claims on both sides.
3. Backlink analysis
Moz markets access to “trillions of links”. That is a vendor claim, and a bigger index does not prove better data. SE Ranking includes backlink research and monitoring, but it does not state its index size on the pricing page.
| Moz Pro limit | Standard | Medium | Large |
|---|---|---|---|
| Backlink queries per month | 5,000 | 20,000 | 70,000 |
| Results per query | 10,000 | 40,000 | 50,000 |
Better for backlinks: no verified winner. Run the same domain through both trials and compare referring domains yourself (see the testing steps below).
4. Domain Authority vs Domain Trust
Both scores are proprietary. Neither is a Google ranking factor, and the two are not interchangeable.
| Metric | Tool | What it estimates | Key limit |
|---|---|---|---|
| Domain Authority (DA) | Moz | How likely a whole domain is to rank, on a 1 to 100 scale | Predictive score; Moz says it is not a Google factor |
| Page Authority (PA) | Moz | The same idea for a single page | Proprietary |
| Spam Score | Moz | Spammy link signals | Not a Google penalty; plan availability not confirmed |
| Brand Authority | Moz | Brand-level authority signal | Proprietary |
| Domain Trust (DT) | SE Ranking | Quality of a domain’s backlink profile | Official definition not confirmed in our sources |
| Page Trust | SE Ranking | The same idea for a single page | Official definition not confirmed in our sources |
Which should you use? Use either one to compare sites within the same tool. Never compare a Moz DA with an SE Ranking DT. If clients or link sellers already talk in DA, Moz fits that habit.
5. Site audit and technical SEO
Both tools crawl your site and flag technical issues such as broken links, redirects and missing titles. The main difference is size. SE Ranking offers up to 2 million audit pages a month on Growth, while Moz Large allows 1.25 million a week. SE Ranking is also described as supporting JavaScript rendering, but its pricing page does not confirm this, and Moz’s JavaScript support is not confirmed either. Check both help centres if your site relies heavily on JavaScript.
6. Competitor analysis
SE Ranking includes competitor research with no stated query cap on Core and Growth. Moz offers Domain Overview and competitor tracking inside campaigns (three competitors per campaign). We could not find independent tests of competitor traffic estimates for either tool, so treat those figures as estimates.
7. Content and AI writing tools
SE Ranking includes a content marketing tool: 25 articles on Core and 50 on Growth, with extra articles from $39.20. Moz includes AI content briefs: 2 a month on Standard, 10 on Medium and 50 on Large. SE Ranking offers a full content editor. A comparable editor on Moz is not confirmed.
8. AI visibility tracking
AI answers are changing how people find brands. Millions now use AI chat tools (see how many people use Character.AI for one example), and people also search on social platforms with huge audiences, such as Pinterest and Snapchat. Both vendors now track brand mentions in AI answers.
| AI feature | SE Ranking (Core and Growth) | Moz Standard | Moz Medium | Moz Large |
|---|---|---|---|---|
| Prompts | 25 per day | 150 tracked | 300 tracked | 600 tracked |
| AI engines / models | 5 AI engines | 3 tracked models | GPT, Gemini, Google AI Mode | GPT, Gemini, Google AI Mode |
| AI Visibility Dashboards | Not specified | 3 | 6 | 12 |
Better for AI visibility: it depends. SE Ranking covers five engines. Moz gives you a bigger bank of tracked prompts and dashboards on higher plans.
9. Local SEO
SE Ranking includes a Local and Map Rank Tracker (1,500 keywords) and listing management across 100+ directories. Three locations are included and extra ones start at $18.40. Moz handles local through Moz Local, a separate product whose pricing we could not confirm from the Moz Pro page. Better for local businesses: SE Ranking, if you want everything in one subscription.
10. Reporting and white-label features
| Feature | SE Ranking | Moz Pro |
|---|---|---|
| White-label platform and reports | Yes, with Agency Pack | Not confirmed |
| Client seats | 30 with Agency Pack | Not confirmed |
| Scheduled reports | Unlimited, with AI summaries (Agency Pack) | Included; plan-level limits not fully stated |
| Branded reports | Included via Agency Pack | Medium and Large only (not Standard) |
| Guest access | Guest links on Growth | Not confirmed |
| Lead generator | Yes, with Agency Pack | Not confirmed |
For agencies, the Agency Pack is the deciding factor, but it adds cost. On annual billing, SE Ranking Growth ($223.20) plus the Agency Pack ($69) comes to $292.20 a month. The chart shows how much of that is the add-on.
11. API and integrations
SE Ranking includes research API credits in its plans (25,000 on Core, 100,000 on Growth) and sells standalone and add-on API options. Moz’s API availability, pricing and limits were not confirmed on the Moz Pro pricing page. If API access matters to you, SE Ranking is the clearer option today.
Ease of use and support
Reviewers describe Moz as cleaner and easier to learn, and SE Ranking as more powerful but denser. These are opinions, not tested facts. For learning resources, SE Ranking offers a Help Center, Academy, workshops, and chat and email support. Growth adds dedicated support and personalised onboarding. Moz lists 24/7 support on its plans, plus a Help Hub, Moz Academy and Whiteboard Friday. We have not tested response times for either, so we make no claim about which is faster.
Which is more accurate?
Nobody can say yet. We found no independent study, with a clear method and sample, that compares the keyword, backlink or rank-tracking accuracy of the two tools. Index sizes and “most accurate” claims come from the vendors. Before you buy, check the live G2, Capterra and Trustpilot scores and review counts yourself, and note that ratings from different sites are not directly comparable.
Pros and cons
| Pros | Cons | |
|---|---|---|
| SE Ranking | More projects and daily keywords per plan; Agency Pack with white label; local tools included; API credits included; 14-day trial without a card; five-engine AI tracking | Higher entry price ($129); agency features cost extra; annual plans billed upfront; refunds limited (payments are non-refundable except where service was not delivered as promised) |
| Moz Pro | Lowest entry price ($49); well-known DA metric; free Community account; cleaner interface (per reviewers); strong learning resources | Tight limits on lower plans; extra seats cost $49 each; Moz Local sold separately; full white-label and API not confirmed |
Which tool is best for you?
| User type | Better fit | Why |
|---|---|---|
| Beginner | Moz | Lowest price, free Community account, simple layout |
| Blogger or one-site owner | Moz Starter or Standard | Fits a single site and a small budget |
| Freelancer with several clients | SE Ranking Core | 10 projects and 2,000 daily keywords against Moz’s 3 campaigns on Standard |
| SEO agency | SE Ranking Growth + Agency Pack | White label, client seats, 30 projects |
| In-house team | It depends | Compare seats, campaigns and audit volume |
| Local business | SE Ranking | Local tracking and listings in one plan |
| AI-search focus | It depends | SE Ranking covers five engines; Moz offers more prompts on higher plans |
If you run B2B marketing for technology companies with a small in-house team, the seat count matters most. Moz charges $49 for each extra user, while SE Ranking Growth already includes three.
Free plans and free trials
- SE Ranking: no free plan. It offers a 14-day free trial with no credit card. The trial includes up to 10 projects, 750 tracked keywords per day, 20 AI prompts per day and AI competitive research for up to three domains.
- Moz: a free Moz Community account gives limited access to MozBar, Keyword Explorer and Link Explorer. This is not the same as Moz Pro. Moz also mentions a free trial, but its length and card requirement were not confirmed on the pricing page, so check at sign-up.
Other tools worth a look
If neither tool fits, Semrush, Ahrefs and Ubersuggest are the names that come up most often. We have not compared their pricing here, so check each one on its own pricing page before deciding.
How to test both tools before you buy
Use the same website, keywords, location and device settings in both tools, or the results will not be fair.
- Create a project (SE Ranking) and a campaign (Moz) for the same site.
- Add the same 50 to 100 keywords with identical location and device settings.
- Record starting ranks and how long updates take.
- Run a site audit and compare the issues each tool finds.
- Run the same keyword and competitor research queries.
- Check backlink reports for the same domain and compare referring domains.
- Set up AI visibility tracking and see which AI engines you can monitor.
- Build a client report, test branding and scheduling, and contact support once.
Final verdict: SE Ranking or Moz?
There is no universal winner. Pick Moz Pro if you have one website, a small budget and want a familiar authority metric. Pick SE Ranking if you manage several sites or clients, track many keywords daily, or need white-label reports. On price alone Moz wins. On capacity per dollar, agency tools and API access, SE Ranking is stronger. Start with SE Ranking’s no-card trial, test it against Moz on your own site, and let your own data decide.
Frequently asked questions
Is SE Ranking better than Moz?
It depends. SE Ranking offers more projects, daily tracking and agency tools. Moz costs less and has the well-known Domain Authority score.
Which is cheaper, SE Ranking or Moz?
Moz. Starter is $49 a month, against $129 for SE Ranking Core. Higher tiers also favour Moz on price, but plan limits differ.
Does Moz have a free plan?
Moz offers a free Community account with limited access to MozBar, Keyword Explorer and Link Explorer. Moz Pro itself is paid.
Does SE Ranking offer a free trial?
Yes. It gives a 14-day free trial and does not ask for a credit card.
Is Domain Authority the same as Domain Trust?
No. They are separate proprietary scores from different companies, so their numbers cannot be compared. Neither is a Google ranking factor.
Which tool has better rank tracking?
SE Ranking has higher stated capacity (2,000 to 5,000 keywords daily). No independent accuracy study exists for either tool.
Which tool is better for SEO agencies?
SE Ranking, because its Agency Pack ($69 a month, annual billing) adds white-label reports, client seats and a lead generator.
Does Moz offer white-label reporting?
Moz offers branded reports on Medium and Large plans, but not on Standard. Full white-label features were not confirmed.
Can SE Ranking be used for local SEO?
Yes. It includes a Local and Map Rank Tracker and listing management across 100+ directories. Moz Local is a separate Moz product.
Do both tools track AI search visibility?
Yes. SE Ranking tracks five AI engines with 25 daily prompts on Core and Growth. Moz tracks GPT, Gemini and Google AI Mode with 150 to 600 prompts, depending on plan.
Which is better for beginners?
Moz is often the easier start because of its lower price, free Community account and learning resources. SE Ranking’s no-card trial is also a safe way to try it.
Sources
- SE Ranking subscription and pricing page, checked 3 November 2026
- Moz Pro pricing page, checked 3 November 2026
- Gizmodo: SE Ranking vs Moz (independent comparison; discloses possible affiliate commissions)
Prices, limits and features change often. We review this article every three months, so confirm current details on each vendor’s website before you buy.