Snapchat has 493 million daily active users and 971 million monthly active users worldwide. These are the latest official figures from Snap Inc., for the second quarter of 2026 (April to June). Daily users grew 5% on a year earlier.
India is the biggest country by a long way. In the UK, Snapchat’s ad tools can reach roughly 24 million people. Snap is due to report its next quarter on 4 November 2026, so these numbers will change soon. This page was last checked on 3 November 2026.
Q2 2026
Q2 2026
the Rest of World
(Snap, Feb 2026)
Snapchat users at a glance
| Measure | Latest figure | Period and source |
|---|---|---|
| Daily active users (DAU) | 493 million (+5% year on year) | Q2 2026, Snap Inc. |
| Monthly active users (MAU) | 971 million | Q2 2026, Snap Inc. |
| Biggest region by daily users | Rest of World: 303 million | Q2 2026, Snap Inc. |
| Biggest country (ad reach) | India: about 208 million | Jan 2025, DataReportal (estimate) |
| UK (ad reach) | About 23.9 million | Early 2025, DataReportal via Statista (estimate) |
| Revenue per daily user (ARPU) | $3.25 worldwide | Q2 2026, Snap Inc. |
Which Snapchat user number should you use?
Most sites mix up different numbers. That is why you see 493 million on one page and 971 million on another. Both are right. They count different things.
| Metric | What it counts | Latest figure | Published by |
|---|---|---|---|
| Daily active users (DAU) | Logged-in users who open Snapchat at least once a day. Snap reports the average for the quarter. | 493 million | Snap Inc. |
| Monthly active users (MAU) | Logged-in users who visit at least once in the 30 days up to month-end. | 971 million | Snap Inc. |
| Ad reach | People Snapchat’s ad tool says advertisers could reach. Not the same as active users. | About 709 million (global, Jan 2025) | DataReportal |
| Subscribers | People who pay for Snapchat+ and other paid plans. | 25 million+ | Snap Inc. |
Daily users, monthly users and ad reach compared
About half of Snapchat’s monthly users open the app on any given day (493 million out of 971 million). Marketers planning campaigns should also read our guide to small business advertising ideas before relying on ad reach alone.
How fast is Snapchat growing?
Snapchat daily active users by quarter, Q3 2024 to Q2 2026
Daily users rose by 50 million in seven quarters, from 443 million to 493 million (+11%). There was one dip: Q4 2025 fell to 474 million from 477 million. Snap had warned that age checks, new rules and cost-cutting in some countries could cost it users.
Monthly users are also climbing: 943 million in Q3 2025, 956 million in Q1 2026 and 971 million in Q2 2026. Snap’s chief executive Evan Spiegel says the app is approaching one billion people a month. Analysts expected about 498 million daily users for Q3 2026, but that is a forecast, not a result.
Snapchat users by region
Where Snapchat’s daily users are (Q2 2026)
| Region | Daily users, Q2 2026 | Change on last year |
|---|---|---|
| North America | 92 million | Down 7% |
| Europe | 98 million | Down 2% |
| Rest of World | 303 million | Up 12% |
All of Snapchat’s growth comes from outside North America and Europe. Both of those regions are shrinking, while the Rest of World, led by India, keeps adding users.
Snapchat users by country
Snap does not publish user numbers for individual countries. The figures below are ad-reach estimates from DataReportal for January 2025. They show the scale of each market, not exact active users.
Top Snapchat markets by ad reach (January 2025)
Be careful with country figures, because sources disagree. One site puts India at 213 million (late 2025, DataReportal) while another lists 108.8 million (World Population Review, 2026). They use different methods and dates, so neither is an official count of active users.
Snapchat users in the UK
The UK had about 23.9 million Snapchat users by ad reach in early 2025, up slightly from 23.67 million a year earlier (DataReportal via Statista). Other estimates are lower, so treat it as a range of roughly 17 to 24 million.
- Habit: UK users open Snapchat about 11.6 times a day. Only WhatsApp (17.5) and Instagram (11.1) are in the same league (Digital 2026 UK, We Are Social and Meltwater).
- Reach: 89% of UK adult internet users use at least one social media platform, rising to 97% among 16 to 34-year-olds (Ofcom, survey of 7,533 adults, published April 2026).
- Creators: Snapchat’s young audience suits creator campaigns. See our list of rising UK influencers to watch in 2026.
Snapchat users in India
India has more than twice as many Snapchat users as the United States by ad reach. Snap has also said it has passed 200 million monthly users there, according to Economic Times reporting. That is a company statement, not a figure from a quarterly filing.
Snapchat users in the United States
The US has about 106 million people reachable by Snapchat ads (DataReportal, January 2025). Daily users across North America fell 7% in the year to Q2 2026, but each user earns Snap far more money than users elsewhere (see the revenue section below).
Snapchat users by age and gender
Gender split of Snapchat’s global ad audience (January 2025)
- Age: 18 to 24-year-olds are the biggest group, at 37.1% of the global ad audience (19.9% men and 17.2% women). This is DataReportal data from January 2025.
- Teens: 55% of US teens aged 13 to 17 say they use Snapchat (Pew Research Center, survey of 1,458 teens, September to October 2025). This is a US survey, not a global user count.
- Snap’s own claim: Snap says it reaches 90% of 13 to 24-year-olds and 75% of 13 to 34-year-olds in more than 25 countries. This is a marketing claim, not independent research.
How people use Snapchat
| Measure | Figure | Source and period |
|---|---|---|
| Snaps created | About 5.5 billion a day (nearly 2 trillion in 2025) | Snap, 2025 |
| AR Lens uses | About 9 billion a day; over 75% of users engage with AR daily | Snap, Q1 2026 |
| Snap Map | 450 million+ monthly users | Snap, Q1 2026 |
| Spotlight (US) | Daily viewers up 20%+; people posting up 115%+ on last year | Snap, Q2 2026 |
| Time spent | About 30 minutes a day | eMarketer estimate, not a Snap figure |
Snapchat is mainly a messaging app, which is why daily habits matter more than raw sign-ups. If you run a brand page, our tips on effective social media management and social media growth strategies apply here too.
Snapchat+ subscribers and revenue per user
Snap’s subscription community, which includes Snapchat+, Lens+ and extra Memories storage, passed 25 million in February 2026. The “Other revenue” line that includes subscriptions grew 87% to $285 million in Q1 2026.
Revenue per daily user, Q2 2026 (ARPU)
A North American user is worth more than three times the worldwide average, even though North America has the fewest users of the three regions. This is why Snap has said it wants to grow in places that advertisers value highly. Total revenue for Q2 2026 was $1.6 billion, up 19%. Snap is also investing heavily in smart glasses called Specs, a market that already includes devices like the Ray-Ban Display smart glasses.
Snapchat vs other social media platforms
Only compare numbers that measure the same thing. Daily users cannot be set against monthly users.
| Platform | Metric reported | Latest company figure | Date |
|---|---|---|---|
| Snapchat | Daily / monthly active users | 493 million / 971 million | Q2 2026 |
| Daily / monthly active users | 2 billion / about 3 billion | July 2026 (daily, Meta call); Sept 2025 (monthly) | |
| Meta (all apps) | Daily active people | 3.60 billion | June 2026 |
| TikTok | Monthly active users | More than 1 billion | Sept 2025 (company spokesperson) |
Instagram has about four times as many daily users as Snapchat. Snapchat’s strength is private messaging among close friends. Instagram’s parent company is run by Mark Zuckerberg.
How to check the latest Snapchat numbers yourself
- Go to Snap’s investor site at investor.snap.com and open “Quarterly Results”.
- Open the latest press release and find the table called “Supplemental Financial Information and Business Metrics”.
- Read the definitions at the bottom to see exactly how Snap counts daily and monthly users.
Snap also files each quarter’s results with the US Securities and Exchange Commission (SEC), so you can check them there too.
How to find and add people on Snapchat
Use only the app’s own tools. Search for the exact username in Add Friends, scan their Snapcode, or add people from your phone contacts. Avoid third-party “user search” sites. To keep your account safe, read our guide on how to stay safe online.
Snapchat users FAQs
How many people use Snapchat?
Snapchat has 493 million daily active users and 971 million monthly active users, according to Snap’s Q2 2026 results.
How many people use Snapchat daily?
493 million people use Snapchat every day on average, up 5% on a year earlier.
Which country has the most Snapchat users?
India. Its ad reach is about 208 million, roughly double the United States, according to DataReportal. These are estimates, not official counts.
How many Snapchat users are in the UK?
About 23.9 million people in the UK can be reached with Snapchat ads, according to DataReportal data cited by Statista. Other sources give lower estimates.
What age group uses Snapchat the most?
18 to 24-year-olds, who make up 37.1% of Snapchat’s global ad audience (DataReportal, January 2025).
Is Snapchat losing users?
Not overall. Global daily users grew 5% year on year, but North America fell 7% and Europe fell 2% while the Rest of World grew 12%.
How many people pay for Snapchat+?
Snap’s subscription community, including Snapchat+, passed 25 million in February 2026.
Is Snapchat bigger than Instagram?
No. Instagram has about 2 billion daily users, against 493 million for Snapchat.
Sources
- Snap Inc. Q2 2026 results (SEC filing) and prepared remarks
- DataReportal: Essential Snapchat Stats
- Pew Research Center: Teens and Technology survey, 2025
- Ofcom: Adults’ Media Use and Attitudes (April 2026)
- We Are Social and Meltwater: Digital 2026, United Kingdom
- Meta Platforms Q2 2026 results (SEC filing)
Last updated 3 November 2026. This article will be refreshed after Snap reports its Q3 2026 results.