If you have a business listed on Google, knowing your Google Business Profile ID is genuinely useful. It helps you manage your profile, track analytics, contact Google Support, and link your listing to other tools such as Google Ads and Analytics. But finding it can be confusing – especially since Google retired the old “Google My Business” app in 2022 and folded everything into Google Business Profile, managed directly from Google Search and Google Maps. In this updated 2026 guide, we’ll walk you through exactly where to look and clear up which ID you actually need.

Step 1: Access Your Google Business Profile

The first step is to get into your profile. Since the standalone dashboard was retired, there are now two simple ways to do this:

• Manage directly from Google Search: Sign in with the Google account that owns the business, then search your business name (or “my business”) on Google. Your Business Profile manager appears right in the search results, with options to edit info, read reviews, and view performance.
• Use the classic entry point: You can still start from Google My Business, which now redirects to the current Google Business Profile experience for the account you sign in with.
• Profile overview: However you enter, you’ll see an overview of your business – performance, reviews, messages, and the settings you’ll use to manage your listing.

Getting into your profile sets the stage for finding your ID, which is key to managing your business’s online presence.

Step 2: Open Your Profile Settings

The old “Info” tab no longer exists in the current interface. Instead, your business details now live in the profile menu:

• Find the settings: In the Business Profile manager, open the menu (often shown as “Edit profile” or the three-dot / settings icon) to reach your business information and account settings.
• Review your details: This is where you’ll find your business name, address, phone number, website, categories, and hours – and, in advanced settings, the identifiers Google uses for your listing.

Your profile settings are the gateway to specific details about your business, including the IDs that are essential for various administrative tasks.

Step 3: Understanding the Google Business Profile IDs

Before locating an ID, it helps to know that a listing actually has three different identifiers, and people often confuse them:

• Place ID: A string that usually starts with “ChIJ” followed by a long mix of letters and numbers. Google assigns one to every place on Maps, and it doesn’t change when you edit your name, address, or details. This is the ID most third-party tools and API integrations ask for.
• Business Profile ID: A long numeric string that identifies your specific listing. This is typically what Google Support asks for when you contact them about a listing issue.
• Customer ID (CID): Tied to your Google Ads account (a 10-digit number formatted like 123-456-7890) and mainly relevant when linking Ads campaigns to your Business Profile.

Knowing which ID does what helps you appreciate why finding the right one matters when managing your business’s online presence.

Step 4: Locating Your Google Business Profile ID

Now for the most important part – finding each ID with the methods that actually work today:

• Find your Place ID: Use Google’s official Place ID Finder (part of the Google Maps Platform documentation). Type your business name or address into the search box, click your business, and copy the string that begins with “ChIJ”.
• Find your Business Profile ID: Open your profile in the Business Profile manager and look at the long numeric string in the browser’s address bar while your listing is selected – this numeric identifier is what Support uses.
• Find your CID: Open your listing in Google Maps and inspect the URL. You’ll see two hexadecimal values that start with “0x”; the second value (after the exclamation point section) is your CID in hex, which tools can convert to the standard decimal CID.

These methods replace the old “numbers after /gmb/ in the URL” trick, which no longer works in the current interface.

Step 5: Using Your Google Business Profile ID

Once you have the right ID, put it to work:

• Linking with Google services: Use your CID or Place ID to connect your listing with Google Ads (for location extensions), Google Analytics, and reporting tools.
• Resolving issues: When you contact Google Support about a listing problem, they’ll usually ask for your Business Profile ID to locate your listing quickly.

Using the correct ID streamlines your business’s operations and keeps performance consistent across Google platforms.

Read also : How Do I Find My Google Business Profile ID?

Step 6: Keeping Your Google Business Profile ID Secure

While the Place ID is public by design, your account access and admin settings should stay protected to avoid unauthorized changes to your listing:

• Protect account access: Never share your Google account password, and use two-step verification on the account that owns the profile.
• Manage owners and managers carefully: Only grant owner or manager access to trusted people, and remove access you no longer need.

Security is paramount when managing your business profile, and safeguarding who can access it is an integral part of the process.

Step 7: Troubleshooting Common Issues

If you run into problems finding or using your Google Business Profile ID, here are some troubleshooting tips:

• Can’t find the ID: If the URL method is unclear, use the free Place ID Finder for the Place ID, or a browser extension like GMB Everywhere to display all three IDs at once.
• Profile not listed: Ensure you’re signed in with the correct Google account that owns or manages the business, and that the listing is verified.

By troubleshooting effectively, you can resolve issues promptly and keep managing your business profile without interruption.

Step 8: Updating Your Business Information

Once you’ve found your ID, you may also want to update your business information:

• Editing info: Use the “Edit profile” option in the Business Profile manager to update your name, address, phone number, hours, and other details.
• Reflecting changes: Approved updates appear across Google Search and Google Maps, ensuring customers see the most accurate information.

Keeping your business information up to date is vital for maintaining a strong online presence and customer trust.

Conclusion

Finding your Google Business Profile ID is a simple but essential step for managing your business online – as long as you know that Google now runs everything through Google Business Profile on Search and Maps, and that your listing has a Place ID, a Business Profile ID, and a CID. Follow the up-to-date steps above to locate the right one, then use it to boost your visibility and performance on Google. Remember to keep your account access secure and update your business information regularly to stay ahead in the digital space.

FAQ

Q: What is a Google Business Profile ID?

A: It’s an identifier Google uses for your business listing. In practice there are three – the Place ID (starts with “ChIJ”), the numeric Business Profile ID used by Support, and the CID linked to Google Ads.

Q: How can I find my Google Business Profile ID?

A: Use Google’s Place ID Finder for the Place ID, check your listing’s management URL for the numeric Business Profile ID, or read the second “0x” value in your Google Maps URL for the CID.

Q: Is Google My Business still a thing?

A: The Google My Business name and app were retired in 2022. You now manage your listing as a Google Business Profile directly from Google Search and Google Maps.

Q: Why is my Google Business Profile ID important?

A: It links your business to Google services like Ads and Analytics, powers third-party tools, and helps Support quickly find your listing when you report an issue.

Q: Can I share my Google Business Profile ID?

A: The Place ID is public, but keep your account login and admin access private and share them only with trusted parties when necessary.

Q: What should I do if I can’t find my Google Business Profile ID?

A: Make sure you’re signed in with the account that owns the listing, then use the Place ID Finder or a browser extension such as GMB Everywhere to reveal all three IDs.

Q: How can I update my Google Business Profile after finding my ID?

A: Use the “Edit profile” option in the Business Profile manager; approved changes then appear across Google Search and Maps.