Jordan Frieda Biography (2025): Net Worth, Career, Family & Restaurants

Jordan Frieda, the son of British icons Lulu and John Frieda, is known for balancing the weight of legacy with a strong personal journey. He first made waves in the early 2000s with a promising acting career before pivoting into the London restaurant scene, where he has quietly become a respected hospitality entrepreneur.

Though born into fame, Jordan’s path has been marked by independence, discipline, and a clear desire to contribute meaningfully—both artistically and commercially.

Basic Profile

Early Life and Education

Born in London in 1977, Jordan Frieda is the only child of singer Lulu and hairstylist John Frieda. He received his early education at Eton College, a prestigious British boarding school. He later studied English Literature at Gonville and Caius College, Cambridge University.

His education helped sharpen his communication, analysis, and leadership skills—traits that would serve him well in both acting and business.

Acting Career

Jordan began his professional journey in the arts. His acting career spanned several acclaimed productions in television, film, and theatre.

Film and Television Credits:

• Prince William (2002) – Starred in the title role in the U.S. TV drama based on the royal family.

• Band of Brothers (2001) – Appeared in one episode of the acclaimed HBO World War II miniseries.

• Daniel Deronda (2002) – Cast in this BBC literary adaptation.

• Out of Season (2004) – Worked alongside Dennis Hopper in a feature film.

• 24Seven (2001–2002) – Played Miles Silverstone in this teen drama series.

Stage Work:

Jordan also performed in London’s Regent’s Park Open Air Theatre in productions such as Henry IV Part I and A Midsummer Night's Dream. These performances established his credibility as a classically trained actor before he chose to step away from the spotlight.

Hospitality and Business Career

After leaving acting, Jordan turned to hospitality—a decision that allowed him to blend creativity, leadership, and operations into a successful second career.

He co-founded and manages two of London’s most admired modern restaurants:

Trullo (Islington)

Opened in 2010, Trullo serves seasonal, Italian-inspired cuisine with a focus on quality and neighborhood comfort. It quickly earned a loyal following for its innovative menu and warm atmosphere.

Padella (Borough Market and Shoreditch)

Launched in 2016, Padella became a viral hit in London’s dining scene, particularly for its fresh, hand-rolled pasta and affordable pricing. The restaurant often sees queues down the block and has received widespread praise from critics and food lovers.

Industry Leadership

Jordan has been a director at Trullo Ltd. and Padella Ltd., overseeing operations and branding. He has earned recognition for maintaining high-quality standards and for adapting to industry challenges. During the staffing crisis in 2022, he openly addressed the issue, calling it more damaging than the COVID-19 lockdown or energy cost surges.

His leadership style is described as focused, disciplined, and empathetic—attributes that have helped his businesses retain staff and continue operating with integrity.

Jordan Frieda Net Worth (2025)

As of 2025, Jordan Frieda’s estimated net worth is approximately $10.2 million. This figure reflects the success of his restaurant ventures, past earnings from his acting career, and his directorship roles at Trullo and Padella.

While this estimate is not drawn from formal financial disclosures, it is consistent with the scale of his business interests and public presence in the London hospitality industry.

Personal Life

Jordan Frieda married Alana Rice in 2008. The couple has two children: a daughter, Isabella Rose Frieda, born in December 2009, and a son, whose name and birthdate have not been disclosed publicly.

Jordan values privacy and family time, preferring to stay out of the public eye. Despite being born to celebrity parents, he avoids personal social media and media appearances. His mother, Lulu, has spoken publicly about her relationship with him, praising his forgiveness and maturity in adulthood.

7 Key Facts About Jordan Frieda

1. Studied at Eton College and Cambridge University.

2. Starred as Prince William in a 2002 television drama.

3. Appeared in Band of Brothers, Daniel Deronda, and 24Seven.

4. Co-founded and operates Trullo and Padella restaurants in London.

5. Known for maintaining staff-first policies during industry-wide staffing shortages.

6. Married with two children; lives a private, family-focused life in London.

7. Estimated 2025 net worth: $10.2 million.

Current Status and Future Plans (2025)

Jordan Frieda is still very active in the restaurant business in 2025. He helps run two well-known restaurants in London: Trullo and Padella. Trullo has been open for 15 years and is loved for its fresh Italian food. Padella is also very popular and is known for its handmade pasta. In 2025, Jordan became a director of a new company called Padella Kingly, which may mean a new restaurant is coming soon.

Jordan is planning to grow his business, but he is doing it slowly and carefully. He does not want to open too many places too fast. He wants every restaurant to be high quality. He also cares about his staff and wants to make sure they are treated well. In the future, he may open more Padella locations or try new restaurant ideas. His goal is to keep making great food and give customers a good experience.

Conclusion

Jordan Frieda’s career is a study in thoughtful transformation. From portraying royalty on screen to building two of London’s most beloved restaurants, he has quietly forged a path of independence, excellence, and long-term vision.

While he may not seek the spotlight like his parents, his work continues to influence British dining culture. With a strong foundation in both the arts and business, Jordan Frieda remains a figure of resilience, creativity, and integrity.

FAQs

1. Who is Jordan Frieda?

Jordan Frieda is a British businessman and former actor. He is the son of famous singer Lulu and hairstylist John Frieda. He now runs popular restaurants in London.

2. What is Jordan Frieda famous for?

He is known for playing Prince William in a TV movie and for co-owning two restaurants called Trullo and Padella.

3. How much is Jordan Frieda worth in 2025?

Jordan Frieda’s net worth is estimated to be about $10.2 million. This money comes from his restaurants and his past work as an actor.

4. Is Jordan Frieda married?

Yes, Jordan is married to Alana Rice. They have two children and live a private life in London.

5. What restaurants does Jordan Frieda own?

He co-owns Trullo, which opened in 2010, and Padella, a pasta restaurant known for its long lines and fresh food.

6. Does Jordan Frieda use social media?

No, Jordan does not have personal social media accounts. He prefers to stay out of the public eye, but his restaurants have social media pages for updates.