Most HGTV stars became builders because they were on television. Jasmine Roth got on television because she was a builder. That order explains everything about her career, her survival of the network’s brutal 2025 cancellation wave, and the honest answer to the question that brought you here. Published estimates put Jasmine Roth’s net worth around two to two and a half million dollars, and this article explains where that money actually comes from, what is confirmed, what is guesswork, and what she is building next.

Known for	HGTV’s Hidden Potential and Help! I Wrecked My House
Company	Built Custom Homes, founded 2012; virtual consulting since 2023
Also	The Shop by Jasmine Roth; author of House Story
Competition win	First season of HGTV’s Rock the Block
Home	Park City, Utah, since 2024; husband Brett, daughters Hazel and Darla
Net worth	Published estimates around $2m to $2.5m — unverified, see below

The Playhouses In Dad’s Garage

Every builder’s biography starts somewhere, and Jasmine Roth’s starts in her father’s garage, where childhood weekends went on playhouses and furniture instead of cartoons. It is the kind of detail that sounds like television backstory until you follow the career: the girl who grew up making things became a woman who builds houses for a living, and the television came a decade later, almost as an afterthought. Understanding that order, builder first, star second, is the key to understanding both her career and her money, and it is why her profile reads differently from most HGTV names.

Northeastern, A Business Degree And Brett

She studied at Northeastern University in Boston, taking a business degree in entrepreneurship and new venture management, which is about as precise a preparation for what followed as a degree can be. Northeastern is also where she met Brett Roth, the business administration student who became her husband and whose family runs a staffing company. The university itself has told her story proudly in its alumni coverage: the graduate who used a new-venture education to launch an actual new venture, rather than a slide deck about one.

Quitting The Day Job

The leap came in 2012. She left a full-time corporate career to start Built Custom Homes, her boutique development company, designing and building houses rather than talking about them. Anybody who has left a salary for a construction start-up knows what that first year feels like: capital at risk, no safety net, and a market that does not care about your enthusiasm. The company predates her television career by half a decade, which matters enormously for how her income actually works, and it is still the base of everything.

What A Boutique Builder Actually Does

Built Custom Homes is not a flipping operation. Boutique development means taking a project from dirt to done: land, architecture, permits, contractors, finishes, the thousand decisions that turn a plan into a house someone loves. Margins in that trade are real but earned slowly, projects take months and carry risk the whole way. In 2023 she added Virtual Design Consulting to the company, letting clients anywhere in the world buy her design brain without the build, which is the classic move of a founder converting expertise into a product that scales.

Hidden Potential: Television Finds Her

HGTV found her the way it finds most of its stars, through the work. Hidden Potential, her breakout series, was built around exactly what her company already did: taking builder-grade suburban houses and showing what they could become. The show made her a network name and established the on-screen identity that has never really changed, the presenter who is visibly also the contractor, comfortable reading plans and swinging framing hammers. Television added an audience to a business that already existed, not the other way round.

Winning Rock The Block

Her status inside the network was settled by Rock the Block, HGTV’s competition format in which its stars renovate identical houses against each other for the biggest value gain. She won the show’s first season, beating some of the channel’s biggest names, and the victory did something a solo series cannot: it ranked her against her peers, publicly, on the skill the whole channel sells. For a builder-first presenter, winning the network’s building competition was the perfect credential, and HGTV has treated her as a franchise player since.

Help! I Wrecked My House

Her flagship became Help! I Wrecked My House, the series in which homeowners who attacked their own houses with YouTube confidence and no plan hand her the wreckage. It is a format with a built-in engine, every episode starts with a disaster the audience can feel superior to and ends with a rescue, and it has run for multiple seasons as one of the channel’s reliable performers. It is also, quietly, the best advertisement her actual company could ask for: an hour a week of proof that amateurs need professionals.

The 2025 Purge At HGTV, Honestly

Here is the part a fan page would skip. In 2025 HGTV cancelled a string of established shows, Bargain Block, Married to Real Estate, Farmhouse Fixer, Christina on the Coast and others, and as of this year the future of Help! I Wrecked My House has not been confirmed either way. She has said so herself, openly, in interviews. Television is a cyclical business and renovation TV is mid-correction; pretending otherwise would be the kind of coverage this site exists to replace. What she does about it is the next section.

The Top Secret 2026 Project

Because the honest story has a second half: she has confirmed she is returning to HGTV with a new project, described only as top secret while the network holds the announcement. Whatever it turns out to be, the fact of it matters more than the title, in a year when the channel cut a dozen shows, it chose to build something new with her. That is the network telling you who survived its own correction, and for anybody tracking her earning power, a new commission in a shrinking market is the strongest signal available.

The Shop, The Book, The Brand

Around the television sits the owned economy. The Shop by Jasmine Roth sells her curated home goods directly; her book House Story put her renovation philosophy between covers in 2021; and the virtual consulting arm turns her design judgement into a bookable service. None of these depend on a commissioning executive’s mood. It is the same structure every durable television career in our coverage shows, from Sarah Beeny in Britain to the HGTV generation: the show is the shop window, the businesses are the shop.

Park City: The 2024 Reset

In 2024 the family did something Californian television families rarely do: left California. The Roths moved from Huntington Beach to Park City, Utah, a place she and Brett had loved for years, trading the coast for mountains and a slower pace, and her filming moved with her. For a builder, a new state is also a new market and new architecture, mountain homes are a different trade from beach ones, and the move has already begun showing up in her projects and her content.

Brett, Hazel And Darla

The family the cameras occasionally meet: Brett, the college sweetheart she married, whose own career sits in his family’s staffing business, and two daughters, Hazel Lynn, born in 2020, and Darla Rose, who arrived in September 2024. She has been open about the juggle, filming schedules built around school runs, a newborn arriving mid-career, without ever making the children the product, and this article follows the same line. The family is context here, not content.

So What Is The Net Worth?

Now the question the search box actually asked. Published estimates for Jasmine Roth’s net worth cluster in the low single-digit millions, most commonly between two and two and a half million dollars, and every one of those figures is an outside guess: her company is private, HGTV fees are confidential, and no outlet has audited anything. We publish the range because it is what exists, not because it is verified. What can be said with confidence is the direction, a builder’s margins, years of network television, a retail brand and a book all stack the same way, upward.

Where The Money Actually Comes From

The composition matters more than the total. Most television personalities earn from television; she earns from the thing television films. Built Custom Homes generates development and consulting income whether or not a season is airing; the shop and book earn independently; the HGTV fees, whatever they are, sit on top of a business that predates them. That is why the 2025 renewal uncertainty, which would be existential for a presenter-only career, reads as a scheduling question in hers. The structure is the story the aggregator sites never tell.

Why Her Story Reads Different

Put her next to the other American names this site covers, Kelly O’Grady, Madison Alworth, Shannon Beador, Mandy Hansen, and the pattern she belongs to becomes clear: the ones whose fame sits on a real trade age best. Roth built houses before anyone filmed her building houses, and if television vanished tomorrow the company, the shop and the consulting would still be standing. That is the honest answer underneath the net worth question: the money is real because the work is.

Final Thoughts

A company founded in 2012, a television career built on top of it rather than instead of it, a shop, a book, a move to the mountains and a new HGTV project on the way in a year when the network cut a dozen shows. The estimates say two to two and a half million. The structure underneath says the number is the least interesting thing about her.

Her flagship show’s official home is at HGTV.

Disclaimer: Net worth figures in this article are published estimates from outside sources, not verified financial information. Career facts are drawn from HGTV’s official biography, Northeastern University’s alumni coverage, trade press reporting and Jasmine Roth’s own published statements. Nothing here is financial advice.

Frequently Asked Questions

What is Jasmine Roth’s net worth in 2026?

Published estimates cluster between $2 million and $2.5 million. All are unverified outside guesses; her company is private and HGTV fees are confidential.

Is Help! I Wrecked My House cancelled?

As of 2026 its future is unconfirmed either way, after HGTV cancelled several shows in 2025. Roth has confirmed she is returning to HGTV with a new, still-unannounced project.

What is Jasmine Roth’s company?

Built Custom Homes, the boutique design-and-build firm she founded in 2012, which added Virtual Design Consulting in 2023. She also runs The Shop by Jasmine Roth.

Where does Jasmine Roth live now?

Park City, Utah. The family moved from Huntington Beach, California in 2024 with her husband Brett and daughters Hazel and Darla.

Did Jasmine Roth win Rock the Block?

Yes, she won the first season of HGTV’s Rock the Block, beating several of the network’s biggest names.

What did Jasmine Roth do before TV?

She studied entrepreneurship at Northeastern University, worked a corporate job, then founded Built Custom Homes in 2012 — five years before television found her.