Jamie Laing is usually introduced the same way: Made in Chelsea star, McVitie’s heir, founder of Candy Kittens, worth somewhere between £7.5 million and $10 million depending on which page you land on. Three of those four things are true. The fourth is a number nobody has checked.
He is a director of six British companies, five of them still active, and the register that records them is free to read. It contains one fact about Candy Kittens that almost no article about him mentions.
| Full name | James Robin Grant Laing |
| Born | 1988, Oxford |
| Known for | Made in Chelsea, Strictly 2020 runner-up, BBC Radio 1 |
| Family | Great-great-grandson of Sir Alexander Grant, who created the McVitie’s digestive |
| Company he co-founded | Candy Kittens Limited (07917735), incorporated 20 January 2012 |
| Candy Kittens control | He ceased to be a person with significant control on 29 November 2019 |
| His own companies | Bigside Productions Ltd — £1,236,851 net assets; JamPot Productions Ltd — £293,741 |
| Married | Sophie Habboo, April 2023 |
| Personal net worth | Not published anywhere credible — see below |
Who Is Jamie Laing?
James Robin Grant Laing was born in Oxford in 1988, the son of Penny and Nicholas Laing, and educated at Summer Fields, Radley College and the University of Leeds, where he read theatre and performance. He joined Made in Chelsea in its second series in 2011 and has been on British screens more or less continuously since. The interesting part of his story is not the television, though. It is that he spent the same fifteen years building companies that file public accounts, which means his finances can be read rather than imagined.
The McVitie’s Connection, Explained Properly
The heir line is real but routinely overstated. He is the great-great-grandson of Sir Alexander Grant, the baker who created the McVitie’s digestive biscuit in 1892, and a great-nephew of Lord Laing of Dunphail. That is genuine industrial heritage. What it is not is a documented personal fortune. No public record shows what, if anything, he inherited, and a famous surname four generations back is not an asset you can put on a balance sheet. Every page that reaches £10 million leans on that lineage to get there.
Made In Chelsea And The Fame Engine
Reality television gave him the audience, not the money. He arrived in series two of Made in Chelsea in 2011, when the show was still establishing itself, and became one of its longest-serving cast members. Structured reality pays modestly by television standards; what it provides is continuous exposure, which converts into brand deals, podcast listeners and, in his case, customers for a sweet brand. Our guide to UK reality show contestants explains how rarely that conversion works.
Strictly: The Injury, Then The Final
He was cast in series 17 of Strictly Come Dancing in 2019 and withdrew with a foot injury before the launch show. The BBC brought him back for series 18 in 2020, making him the first person to compete in two different series, and he reached the final with Karen Hauer as runner-up. Strictly is the most reliable career accelerator in British entertainment, and the timing matters: the accounts filed by his own companies turn sharply upward in the years that follow.
Radio 1, And A Proper Broadcasting Job
In October 2022 he covered Mollie King’s maternity leave on BBC Radio 1, and in March 2024 he took over Going Home from Jordan North, a flagship weekday slot on the country’s biggest youth station. That is a salaried broadcasting role rather than an appearance fee, and it sits alongside his podcasts: Private Parts with Francis Boulle from 2017, 6 Degrees with Spencer Matthews on BBC Sounds from 2020, and NewlyWeds with his wife. Our guide to UK radio presenter salaries covers what those jobs pay.
Candy Kittens: What He Actually Founded
Candy Kittens Limited, company number 07917735, was incorporated on 20 January 2012, with Laing as a director from day one and his father Nicholas on the board for the first fourteen months. His co-founder Ed Williams, who now files under the name Edward Sweet-Williams, joined the board in August 2014. The company is registered at 8 Broadstone Place in London and is still active. You can read the whole file on the Companies House register.
The Fact Almost Nobody Reports
Here is the detail that changes the arithmetic. The persons with significant control register shows Laing holding more than 25 per cent but not more than 50 per cent of Candy Kittens from 6 April 2016, and then ceasing to be a person with significant control on 29 November 2019. On that same date Bastian Xaver Maria Fassin, a German national, was recorded as holding 75 per cent or more of the shares and votes. Laing may well retain a smaller stake, because anything under 25 per cent does not appear on the register. What he no longer has is control.
A German Confectionery Shareholder
The board changed shape at the same time. Alongside Fassin, two more German directors joined: Stephan Alexander Milde in December 2019 and Ronja Franziska Neye in July 2024. Fassin’s correspondence address on the register is in Emmerich am Rhein, the town that is home to the German confectioner Katjes. Investment of that kind is how small British food brands scale, and it usually means the founder trades a majority holding for the money and distribution to grow. That trade is visible in the filings, dated to the day.
Candy Kittens Bought graze, And The Register Proves It
The biggest recent development is documented in three linked filings. A new company, Future Snacks Limited (16851783), recorded Candy Kittens Limited as its 75 per cent-plus controller on 12 November 2025. On 2 February 2026, Nature Delivered Limited, the company behind the snack brand graze, recorded Future Snacks as its new controlling shareholder, replacing its previous owner. graze is registered at 8 Broadstone Place, the same London address as Candy Kittens. So the chain runs Candy Kittens, then Future Snacks, then graze.
What The Candy Kittens Accounts Will And Will Not Tell You
Candy Kittens files group accounts, which means it has subsidiaries and is not a small company. One of them is Longaim Ltd, incorporated in 2012, controlled by Candy Kittens and filing medium-sized company accounts, a bracket that begins where the small-company limits end. A charge was registered against Candy Kittens on 28 January 2026, which is normal secured borrowing. What the group accounts do not give up is turnover: the filed PDFs are scans with no text layer, so no revenue figure is quoted here, because guessing one would be inventing it.
Bigside Productions: The Money He Does Control
Bigside Productions Limited, number 09866282, was incorporated in November 2015 for television production, and the register names Laing as its person with significant control with 75 per cent or more. Its accounts to 30 September 2025 report net assets of £1,236,851, up from £783,148 a year earlier. Debtors stood at £1,034,453 and cash at £400,013, against creditors of £286,172. This is the single clearest picture of his own commercial performance, and it is growing.
JamPot Productions: The Podcast Business, Shared With His Wife
JamPot Productions Limited, number 13372806, was incorporated in May 2021 and is classified under sound recording and music publishing, which is how podcast companies are usually registered. Laing holds between 50 and 75 per cent and Sophie Habboo was recorded in May 2023 holding between 25 and 50 per cent. Its accounts to 31 December 2025 show net assets of £293,741, a swing from net liabilities of £136,665 the year before, with cash of £1,083,136 and debtors of £575,373 against creditors of £1,415,893.
The Company That Is Not His
One entity needs separating out, because a careless reading would add it to his pile. Tuckshop London Ltd, number 13742982, lists him as a director, but its person with significant control is Bastian Fassin, not Laing. Its accounts to 31 December 2025 show net liabilities of £585,383, with shareholders undertaking not to demand repayment of £636,137. Being a director of a company is not the same as owning it, and in this case the losses are not his to carry any more than the gains would be.
So What Is Jamie Laing’s Net Worth In 2026?
Documented: £1,236,851 of net assets in Bigside and £293,741 in JamPot, about £1.53 million in companies he controls, with the second shared with his wife. Undocumented but real: any residual Candy Kittens shareholding below the 25 per cent reporting threshold, which in a group that has just bought graze could be worth a great deal; his Radio 1 and television income; and whatever he owns personally. The honest summary is a seven-figure documented position with one genuinely unknown variable attached, not a confirmed eight-figure fortune.
Why The £10 Million Framing Misleads
The common version runs: biscuit heir, founder of a growing sweet brand, therefore eight figures. The register undercuts two of those steps. The inheritance is undocumented, and he has not been the controlling shareholder of Candy Kittens since 2019. What the filings actually show is a working broadcaster who built two profitable media companies and retains a minority interest in a confectionery group now owned from Germany. That is a better story than the invented one, and it has the advantage of being checkable.
Life Beyond The Balance Sheet
He married Sophie Habboo in London on 14 April 2023, with a second celebration in Marbella the following month, and their son Ziggy was born on 4 December 2025. In 2025 he ran five ultramarathons in five days, covering more than 150 miles for charity, which is the sort of thing that generates goodwill no balance sheet records. For comparable businesses built out of fame, see our pieces on Molly-Mae Hague and Susan Calman, and our guide to the richest UK entrepreneurs.
Final Thoughts
Strip away the biscuit dynasty and the round numbers, and Jamie Laing’s finances are both smaller and more interesting than advertised. He gave up control of Candy Kittens in November 2019, and the brand he founded has since gone on to buy graze through a company owned from Germany. Meanwhile the two businesses he does control hold about £1.53 million between them and are growing. Nobody can tell you his personal net worth, but at least now you know which parts are documented and which parts were made up.
Disclaimer: Company facts and figures are taken from filings at Companies House for Candy Kittens Limited (07917735), Bigside Productions Limited (09866282), JamPot Productions Limited (13372806), Tuckshop London Ltd (13742982), Longaim Ltd (08006749), Future Snacks Limited (16851783) and Nature Delivered Limited (06402199), read on 5 October 2026. Candy Kittens group accounts are filed as scanned PDFs with no machine-readable text, so no turnover or profit figure is quoted. Company net assets are not personal wealth, and small-company accounts do not disclose directors’ pay or dividends. Biographical details come from his published biography on Wikipedia and the sources cited there. Nothing here is financial advice.
Feature image: Jamie Laing at SXSW London 2025 by Amy Martin Photography, licensed under CC BY-SA 4.0, via Wikimedia Commons. This cropped version is likewise licensed CC BY-SA 4.0.
Frequently Asked Questions
What is Jamie Laing’s net worth in 2026?
No credible source publishes a verified figure. What is documented is that the two companies he controls, Bigside Productions and JamPot Productions, held £1,236,851 and £293,741 of net assets at their latest year ends, with JamPot shared with his wife.
Does Jamie Laing still own Candy Kittens?
He is still a director, but the Companies House PSC register shows he ceased to be a person with significant control on 29 November 2019, when Bastian Fassin was recorded holding 75% or more. Any remaining stake below 25% would not appear on the register.
Is Jamie Laing really a McVitie’s heir?
He is the great-great-grandson of Sir Alexander Grant, who created the McVitie’s digestive biscuit in 1892. That family connection is documented; any personal inheritance is not, and no public record puts a figure on it.
Did Candy Kittens buy graze?
The register supports it. Future Snacks Limited is controlled by Candy Kittens Limited, and on 2 February 2026 Future Snacks became the controlling shareholder of Nature Delivered Limited, the company behind graze. Both brands are registered at the same London address.
What does Jamie Laing do now?
He presents Going Home on BBC Radio 1, which he took over in March 2024, appears on Made in Chelsea, runs podcasts through JamPot Productions and remains a director of Candy Kittens.
How much did Jamie Laing’s companies grow last year?
Bigside Productions went from £783,148 to £1,236,851 in net assets in the year to 30 September 2025. JamPot Productions went from net liabilities of £136,665 to net assets of £293,741 in the year to 31 December 2025.