Maksud Agadjani: TraxNYC Founder, Entrepreneur & Visionary Jeweller
Discover the inspiring journey of Maksud Agadjani, founder and CEO of TraxNYC, who turned a $1,500 startup into a $300M luxury jewellery empire.
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Maksud Agadjani is the visionary founder and CEO of TraxNYC, a leading luxury jewellery brand headquartered in New York City’s Diamond District. Known for combining innovation with timeless craftsmanship, he has transformed a small startup into an international name admired by celebrities and collectors alike. His story reflects how creativity, persistence, and bold thinking can turn ambition into influence.
Maksud Agadjani is a self-made entrepreneur who transformed his passion for jewellery into one of New York’s most respected luxury brands. From a small workshop in the Diamond District, he built TraxNYC into a global name celebrated for its creativity, precision, and authenticity. His journey from modest beginnings to international recognition captures the spirit of modern entrepreneurship — blending craftsmanship, innovation, and relentless drive. Agadjani’s success is more than a business story; it’s a reminder that with vision and persistence, a single idea can redefine an entire industry.
Biography
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Early Life and Education
Maksud Agadjani was born in Baku, Azerbaijan, and moved with his family to the United States while still a child. Raised in Queens, New York, he was shaped by the city’s diversity and ambition. His father, Aziz Agadjani, worked as a homicide detective, while his mother, Mona Agadjani, pursued journalism — two professions that instilled discipline, attention to detail, and curiosity in their son.
As a teenager, Maksud often visited Manhattan’s Diamond District, where he was captivated by the artistry and intensity of the jewellery trade. This early fascination led him to study business and design in New York. Though educational records vary by source, he has credited his success to self-learning and practical experience rather than formal qualifications.
Career
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Agadjani’s entrepreneurial journey began at 18 years old with a camera, a single ring on consignment, and $1,500. He photographed the piece and sold it online, proving that jewellery could thrive in digital markets long before e-commerce became mainstream.
In 2003, he officially founded TraxNYC in Manhattan’s Diamond District. What started as a one-man operation quickly expanded thanks to innovative design, transparent pricing, and a deep understanding of modern culture. His work blends classic craftsmanship with a bold, urban aesthetic that appeals to celebrities and collectors alike.
TraxNYC’s success grew steadily. Today the brand offers over 14,000 unique pieces and serves clients across the world, including Drake, Cardi B, Lil Baby, and Floyd Mayweather Jr. Agadjani’s cameo as a jeweller named Yussi in Adam Sandler’s film Uncut Gems (2019) further boosted his public profile.
In 2020, he launched Trax News, a media platform aimed at educating consumers about jewellery design, ethical sourcing, and financial literacy. This combination of transparency and digital outreach helped establish him as one of the most trusted names in the industry.
Personal Life and Relationships
Though a public figure, Agadjani prefers to keep his private life discreet. Reports suggest he is married with two children, but he rarely shares family details. He has occasionally been linked in the press to model and actress Erica Mena, although neither party has confirmed a relationship.
Colleagues describe him as grounded and disciplined, someone who keeps personal matters separate from business. This quiet professionalism reinforces the credibility of both his brand and his public image.
Lifestyle and Public Image
Maksud Agadjani leads a lifestyle that mirrors the elegance of his jewellery designs—focused, refined, and purposeful. Despite his success, he avoids public excess, choosing to project a professional image grounded in discipline and creativity. His wardrobe and appearance reflect quiet confidence rather than extravagance, often showcasing pieces from his own brand in subtle ways. Most of his days revolve around TraxNYC’s Manhattan headquarters, where he personally oversees design and client projects. On social media, he occasionally shares glimpses of travel, craftsmanship, and business milestones but keeps personal details private. This careful balance between visibility and restraint has strengthened his reputation as a respected entrepreneur who represents luxury through substance rather than spectacle.
Maksud Agadjani Net Worth
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As of 2025, Maksud Agadjani’s net worth is estimated at around $60 million. The figure is based on publicly available analyses rather than official disclosures.
His primary income comes from TraxNYC, which is believed to be valued at over $300 million, according to company reports and market commentary. He also earns from real-estate investments, social-media partnerships, and brand collaborations.
Agadjani’s business philosophy focuses on reinvestment rather than external financing. By retaining ownership, he ensures creative control and sustainable growth, building wealth gradually through innovation and customer trust.
Comparison of Net Worth with Other Entrepreneurs and Jewellers
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Maksud Agadjani’s estimated $60 million fortune places him among the top tier of independent luxury jewellers. His standing is comparable to Jacob Arabo of Jacob & Co., another designer who turned artistry into a global business. Both have successfully blended craftsmanship and celebrity culture to redefine modern luxury.
Seven Interesting Facts about Maksud Agadjani
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He founded TraxNYC with only $1,500 and one consignment ring.
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His first sale was made through eBay while he was still a teenager.
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He appeared in Uncut Gems (2019) alongside Adam Sandler.
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TraxNYC produces more than 14,000 custom jewellery designs.
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He created Trax News to educate the public about jewellery and finance.
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He mentors young entrepreneurs through his online platforms.
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He has built his empire without external investors, focusing on long-term independence.
Current Status and Future Plans
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In 2025, Agadjani remains actively involved as TraxNYC’s CEO. The brand continues to expand globally through online sales and celebrity collaborations. He is reportedly exploring openings in London, Dubai, and Los Angeles to strengthen TraxNYC’s global reach.
His future plans include introducing blockchain-based authentication for diamonds and virtual try-on experiences using augmented reality. These innovations aim to increase transparency and customer confidence — values he has championed since founding his company.
Outside of business, Agadjani supports mentorship initiatives for young designers and entrepreneurs, encouraging them to blend creativity with commercial awareness.
Social Media Presence
Maksud Agadjani maintains a strong online following that directly supports TraxNYC’s growth and visibility. His digital presence bridges the gap between traditional jewellery craftsmanship and the modern luxury audience.
He is particularly active on Instagram, where he showcases TraxNYC’s newest designs, celebrity collaborations, and educational content about diamonds and craftsmanship. On Yutube, he shares behind-the-scenes videos that reveal the design process, pricing transparency, and entrepreneurial insights.
TraxNYC also maintains an active community on Facebook, and publishes short promotional clips on TikTok ,highlighting customer experiences and new collections.
Through these platforms, Maksud Agadjani has redefined jewellery marketing by blending education, authenticity, and digital storytelling, earning the trust of a global audience.
Conclusion
Maksud Agadjani’s rise from an immigrant teenager in Queens to the founder of a multimillion-dollar luxury brand exemplifies modern entrepreneurship. His story proves that persistence and innovation can overcome limited resources.
With an estimated net worth of $60 million in 2025, Agadjani stands alongside the most successful jewellers in the world. Beyond wealth, his influence lies in transparency, creativity, and his ability to modernise an age-old industry. His ongoing projects suggest that the next decade will see TraxNYC evolve into a truly global symbol of accessible luxury.
FAQs
Who is Maksud Agadjani?
An Azerbaijani-American entrepreneur, jeweller, and actor, known as the founder and CEO of TraxNYC.
What is Maksud Agadjani’s net worth in 2025?
His net worth is estimated at around $60 million based on public sources.
Where is TraxNYC based?
In New York City’s Diamond District, serving global clients through its online store.
Is Maksud Agadjani married?
He is reported to be married and has children, though details remain private.
Did he act in any films?
Yes. He appeared in Uncut Gems (2019).
What are his future goals?
Expanding TraxNYC internationally and developing new digital tools for jewellery authentication.
Who are his peers in the jewellery industry?
Jacob Arabo, Ben Baller, and Johnny Dang are among his closest professional contemporaries.
Disclaimer
Some biographical and financial details in this article are based on publicly available estimates and reports as of 2025. Exact figures and certain personal details have not been independently verified.
